Amazon Consulting in short
We offer 2 main services to maximize your visibility and sales potential on the world's largest online marketplace, Amazon: Content creation and optimization, and Advertising strategies
Content Creation and Optimization
Offering content creation and optimization services for Amazon, we help you to improve the quality and presentation of your product listings. In short, 3 main tasks for Listing Optimization: comprehensive product descriptions, compelling bullet points and advanced A+ content.
Here are some specific services we can provide:
Content creation / Listing Optimization: Write (Optimize) product listings with compelling titles, keyword-Optimized descriptions, professional A+ Contents, high-quality images, and effective keyword research to improve visibility and sales.
Amazon SEO: Optimize product listings and backend keywords to improve organic search rankings within Amazon's search engine
Infographics and Enhanced Images: Help to design infographics or enhanced images that provide additional information about the product, such as size dimensions, benefits, and usage instructions. These visuals can help improve conversions.
Content Updates: Regularly review and update product listings to reflect changes in product features, specifications, or customer feedback. Keep content fresh and relevant.
Review Management: Help manage and respond to customer reviews, addressing both positive and negative feedback effectively. Keep track of customer reviews and feedback and use them to improve product listings and customer satisfaction.
Competitor Analysis: Analyze competitors' listings and strategies to identify opportunities for differentiation and market advantage.
Pricing Strategy: Develop dynamic pricing strategies, including competitive pricing analysis, to maximize profitability and sales velocity.
Storefront Design: Create and optimize Amazon storefronts to showcase the brand and enhance the shopping experience.
Brand Storytelling: Develop a compelling brand story that resonates with customers and helps create a brand identity on Amazon.
International Expansion: Provide guidance on expanding into international Amazon marketplaces, including compliance with local regulations and customs.
Advertising
Amazon Advertising: Create and manage Amazon PPC (and other Ad. tools) campaigns to increase product visibility and drive sales, while optimizing ad spend.
Here are some specific services we can provide:
Keyword Research and Optimization: Conduct in-depth keyword research to identify high- converting keywords and optimize existing listings and ad campaigns for better visibility and relevance.
Amazon PPC Campaign Management: Create and manage Pay-Per-Click (PPC) advertising campaigns using Amazon Sponsored Products, Sponsored Brands, and Sponsored Display. This includes keyword research, ad copywriting, bid management, and performance analysis to maximize ROI.
Ad Placement Strategy: Determine the most effective ad placement options, including top-of-search, product detail pages, and rest of search, to maximize ad exposure.
Negative Keyword Management: Continuously refine and expand negative keyword lists to minimize ad spend on irrelevant searches.
Promotional Strategies: Develop and execute promotional campaigns, such as lightning deals and coupons, to boost sales during peak periods.
Seasonal and Event-Based Advertising: Create advertising strategies tailored to seasonal trends, holidays, and special events to capitalize on peak shopping periods.
Campaign Budget and Bid Optimization: Help clients set and optimize their advertising budgets and bid strategies to achieve their goals while controlling costs.
Campaign Reporting and Analysis: Provide regular reporting and analysis of ad campaign performance, highlighting key metrics such as click- through rates (CTR), conversion rates, and return on ad spend (ROAS).
Data Analysis and Reporting: Provide regular reporting and insights based on sales data and performance metrics to guide decision- making.
Sponsored Brand Stores: Create and optimize Amazon Sponsored Brand Stores, which serve as custom landing pages for showcasing a brand's products.
External Traffic Strategies: Develop strategies for driving external traffic to Amazon listings, such as through social media advertising and so on.